LESS IS MORE
OR
LESS IS NO MORE
What happened to the sayings “less is more” or “live simply so others can simply live”? As a musician and a human on this planet I have always prided myself in following these words of wisdom. Over the years I have also added my own version of these slogans, “Be simple -yet elegant”. My album cover is one example: it is modest with a basic black and white photo and a timeless font. My recordings follow this same model, they are rarely auto tuned or over produced, and I try to avoid elaborate beginnings and endings on my CDs.
Not only do I practice this motto in music, I also attempt live by these words. I don’t drive a fancy car and by some standards my home is minimalistic.
For the first time in years my philosophy is being challenged. This year I have been trying to accelerate my career and everywhere I turn, I find myself struggling with the conflict of practicing simplicity while trying to promote my music. For example, if I want to advertise a show or CD on Facebook, I’m told I must BE LOUD! Meaning I should post something everyday to show up on friends and fan’s news feeds. The other day I found myself taking a photo of the quote on my tea bag just so I could show up on Facebook feeds. As I pressed the post button I shook my head, realizing I am now officially one of those annoying Facebook inspirational quote people. The scary part was, I then found myself scheming how I could dress up my cat up and have him dance in my next music video – or my MEOW-sic video. What is happening to my morals?
Where is the dignity?
Another area where I was told to be loud was when soliciting gigs for my band. I was told that when I contacted a music venue, I shouldn’t expect a response until I have made contact with them four times. Four times?! Isn’t that called harassment? Won’t they obtain a restraining order against me?
What I have learned through this self-promotion journey is that until I have an abundance of music gigs, CD sales and Facebook fans, I’m going to have to give up my principals.
Less is no more and it’s time to GET LOUD! …..Here kitty kitty.
Leah Natale 
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